About Basic SEO Guide
Hello visitor,
 My
name is Bart live in The Netherlands and started my first website
in 1999. In that time it was still possible to manipulate the
search engines for getting high rankings using artificial methods
and many SEO-companies and Webmasters took advantage of that.
This resulted in many irrelevant search results and a lot of SE
spam. The SE's (especially Google) wanted to change that. One of
the most 'famous' update (or SE algorithm) was the so called
Google-dance in November 2003
(also called as the "Florida Update"), when thousands of websites
just dropped from the index like rotten apples from a tree, while
they used to have a good or at least satisfied ranking in Google.
Since then, a lot happened and all people involved in SEO had
learned a good lesson from this: Don't try to manipulate search
engines and don't fool visitors by sending them to irrelevant
websites (also called: "Black hat SEO")
Many website owners had to re-design their sites and re-define the
use of keywords to get ranked again in the SE's. But also a new
generation SEO' 'specialists' were growing like weed in a
flowerbed. The ones who now 'really' know (and sometimes even dare
to say 'guarantee') how to optimize your site to promise you a top
10 position in a few weeks (for a lot of money of course).
Please, do not believe them, no one can 'guarantee' you any top
position in, for example, Google (read
Google SEO info page), at least not in the natural (organic)
way. Fortunately there are also
very
good SEO's
who indeed know how to optimize a website for good ranking and
using the correct methods to achieve that.
My basic SEO and web design guide is mainly for people who are
starting to develop or operate a website or for people who are
thinking of hiring a SEO Consultant, but first want to know what
SEO or SEM is.
In case this (Who-Am-I) page was your entry-page:
I run and own a dozen websites and do all the
SEO stuff by myself. I only spend some money to buy good books and
some paid ads accounts (like
Adwords).
Many information you need to know about SEO is (almost) free to
find on the web, the only problem is to know, what is right, what
is wrong.
To make it easy for you, I selected for you the
main basic information. My websites rank pretty well in the major SE's
(page 1 and 2 positions in a high competition area). (just type in
Google.com the keywords: basic seo guide
and you will probably find me on page one.
I started to learn SEO somewhere end of 1999 and keep myself
up-to-date by reading a lot and visiting one of the greatest (if not
the best)
SEO online
training and forum community from Aaron Wall.
I don't consider myself a SEO 'consultant'. But I
do have a broad knowledge (gathered for about 9 years) about
developing a website in such way it will be found by search engines.
My advice and information is free to use and it is not my living. I
just want to offer my Basic SEO Information for free to all
people who are- or will be involved in Search Engine Optimization or
web development. Even when you or your company want to hire external
SEO consultants to promote or marketing your website(s), you first
need to know what SEO is all about and you can use my site as your
first start and reference.
The content will be updated regular, so come back
now and then or add my site to your favorites as a reference (or a
link would be nice too :-). It's cheap (free) and useful and if you do
your SEO right, it can spare you a lot of money, time and frustration
and above all, will probably give you a high ranking in the search
engines!
My advice is:
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