Three Ways to Index your Site
with Google Sitemaps: Difficult, Hard, and Easy
By Titus Hoskins
Google has implemented a program where any webmaster can create a
Sitemap of their Site and submit it for indexing by Google. It is
a quick and easy way for you to keep your site constantly indexed
and updated in Google. The program is appropriately called Google
Sitemaps.
In order for you to best use Sitemaps, you
must have an XML generated file on your site that will transmit or
send any updates, changes, and data to Google. XML (Extensible
Markup Language) is everywhere these days, you have probably seen
the orange Xml logo on many web sites and its often associated
with Blogging because Blogs use XML/RSS feeds to syndicate their
content.
Today RSS is known mostly as 'Really Simple
Syndication' but its original acronym stood for 'Rich Site
Summary'. XML is only simple code like HTML and it is used to
syndicate your content to all interested parties.
And the interested party in this case is
Google. By creating Sitemaps Google is really asking webmasters to
take charge of the indexing and updating of their sites.
Basically, doing the Googlebot's job!
This is a 'Good' thing! With the steady influx
of new web sites growing rapidly, indexing all this material will
become a challenge, even with the resources of Google. With
Sitemaps, webmasters can now take charge and make sure their site
crawled and indexed.
Please note, indexing your site with Sitemaps
WON'T improve your rankings in Google. You will still be competing
with the other sites in Google for top positions. But with
Sitemaps you can make sure all your pages are crawled and indexed
quickly by Google.
There are some other big advantages of using
Google's Sitemaps - mainly you have control over a few key
variables, attributes or tags. To explain this as simply as
possible, your XML powered sitemap file will have this simple code
for each page of your site:
<url>
<loc>http://www.yoursite.com/</loc>
<priority>1.0</priority>
<lastmod>2008-07-03T16:18:09+00:00</lastmod>
<changefreq>daily</changefreq>
</url>
Along with 'urlset' tags at the beginning and
end of your code, and an XML version indication - that's basically
your XML file! File size will depend on the number of webpages you
have.
Taking a closer look at this XML file:
location -
http://www.yoursite.com - name of your webpage
priority - you set the priority you
want Google to place on that page in your site. You can prioritize
your pages: 0.0 being the least, 1.0 being the highest, 0.5 is in
the middle. This is ONLY relative to your site. It will not affect
your rankings. Why is this important? You have certain pages on
your site that are more important than others, (home page, high
profit page, opt-in page, etc.) by placing high priority on these
pages, you will increase their importance in Google.
last modified - when you last modified
that page, this timestamp allows crawlers to avoid recrawling
pages that haven't changed.
change frequency - you can tell Google
how often you change that particular page. Never, weekly, daily,
hourly, and so on - if you frequently update your page this could
be extremely important.
Why do I need a XML Generator?
In order for this XML sitemap file on your
site to be constantly updated, you need a Generator that will
spider your site, list all the urls and automatically feed them to
Google. Thus constantly updating your site in Google's massive
index or database. Keep in mind, Google also gives you the option
of submitting a simple text file with all your URLs.
Now there is already a flood of these
generators popping up! Different ways of generating your XML
powered sitemap file. More are probably appearing as you read
this. But lets look at Three ways to generate your XML file.
Difficult - Google's Python Generator
That's a relative term, if you know your
server like the back of your hand and installing scripts doesn't
scare the bejesus out of you, you're probably smiling at the word
difficult. Google supplies a link to a generator which you can
download and set up on your server. It will cough up your sitemap
XML file and automatically feed it to Google.
Google XML Generator
In order for this Generator to work, Python
version 2.2 must be installed on your web server - many servers
don't have this. If you know what you're doing, this will probably
be a good choice.
You don't need a Google Account to use
Sitemaps but it's encouraged because you can track your sitemap's
progress and view diagnostic information. If you already have
another Google Account gmail, Google Alerts, etc. just use that
one to sign in and follow directions from there.
To submit your Sitemap using an HTTP request,
issue your request to the following URL:
www.google.com/webmasters/sitemaps/ping?sitemap=sitemap_url
Hard - A PHP Code Generator
This is a php generator that you can place on
your server. This generator will spider your site, and produce XML
sitemap file. Download the phpSitemapNG and upload it your server.
Run the generator to get your XML sitemap file and send it to
Google.
PHP Generator
Again, this is only hard to do if you don't
know your way around PHP files or scripts.
Easy - Free Online
Generator
These Generators are popping up everywhere,
and Google now keeps a list of these 'third party suppliers' of
generators on their site. Find them here:
Google's List of Third Party Generators
Google is still the major search engine on the
web so getting your pages indexed and updated quickly is the major
reason to use Google Sitemaps. If you want your site to remain
competitive it's probably the wisest route to take.
About the Author
To learn more about the different Services and Programs offered by
Google click here:
Google Adsense & Google Adwords
Copyright � 2005 Titus Hoskins of
www.bizwaremagic.com This article may be freely distributed if
this resource box stays attached
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